2 To understand the persuasive power of spokespersons, endorsers, celebrities, salespersons, vendors, and media.

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2 To understand the persuasive power of spokespersons, endorsers, celebrities, salespersons, vendors, and media.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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