2. What are the two general applications of Webers law for marketing purposes regarding detectable and unnoticeable

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2. What are the two general applications of Weber’s law for marketing purposes regarding detectable and unnoticeable changes in a marketing mix variable? Give some specific examples of both generally desirable and undesirable changes.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. What are the two general applications of Webers law for marketing purposes regarding detectable and unnoticeable

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Consumer Behavior In Action

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