=+3 Are consumers likely to search by brand or by attribute when comparing search sites?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 28, 2024 10:02 AM

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=+2 What are the search sites doing to increase consumers motivation, ability and opportunity to process external information?
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=+3 Are consumers likely to search by brand or by attribute when comparing search sites?

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Consumer Behaviour

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