3. Describe the nature of the decision-making process of each of the three levels of DMEDM, LDM,...

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3. Describe the nature of the decision-making process of each of the three levels of DM—EDM, LDM, and RDM—as well as typical product-market scenarios for each. Also, discuss appropriate marketing strategies in each of these stages.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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