3. Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and

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3. Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics be used together? Illustrate your answer with a specific example.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 02:00 AM

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3. Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics be used together? Illustrate your answer with a specific example.
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3. Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and

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Consumers Behavior

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