3. Provide participants with hypothetical scenarios where theyve made a purchase and encountered cognitive dissonance afterward. In
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3. Provide participants with hypothetical scenarios where they’ve made a purchase and encountered cognitive dissonance afterward. In groups, they can brainstorm strategies to address the dissonance and create post-purchase messaging that eases discomfort. This activity promotes problem-solving skills and understanding of consumer psychology.
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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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