3 Time is a mirror: Women in this group are also analytic planners and have a polychronic...

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3 Time is a mirror: Women in this group are also analytic planners and have a polychronic orientation. However, they have a past temporal orientation. Because of their risk averseness in time use, these women are usually loyal to products and services they know and trust. They prefer convenience-oriented products.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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