3. To learn how knowledge of the decision models can give insight into new product development and...

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3. To learn how knowledge of the decision models can give insight into new product development and promotion strategies.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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3. To learn how knowledge of the decision models can give insight into new product development and promotion strategies.
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2. To give you insight into how you have applied decision rules when shopping.
4. To enable you to evaluate advertising messages in light of these decision rules.
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3. To learn how knowledge of the decision models can give insight into new product development and...

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Consumer Behavior In Action

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