3. To understand the nature of standardized psychographic research services and to gain experience in using the

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3. To understand the nature of standardized psychographic research services and to gain experience in using the VALS2 segmentation system.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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3. To understand the nature of standardized psychographic research services and to gain experience in using the VALS2 segmentation system.
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2. To create a psychographic profile for a consumer, as well as positioning and promotional strategies appealing to that buyer.
4. To learn about your own VALS2 type as well as those of your classmates and instructor.
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3. To understand the nature of standardized psychographic research services and to gain experience in using the

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Consumer Behavior In Action

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