4. Asian Americans are a small proportion of the total U.S. population. Why are they an important...

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4. Asian Americans are a small proportion of the total U.S.

population. Why are they an important market segment? How can a marketer of tablet computers effectively target Asian Americans?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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