5. In view of the anticipated growth of the over-50 market, a leading cosmetics company is reevaluating its marketing strategy for its best-selling moisturizing face cream for women. Should the company market the product to younger (under age 50) as well as older women? Would it be wiser to develop a new brand and formula for consumers over age 50 rather than trying to target both age groups with one product? Explain your answer.