6. Marketers realize that people of the same age often exhibit very different lifestyles. Using the evidence
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6. Marketers realize that people of the same age often exhibit very different lifestyles. Using the evidence presented in this chapter, discuss how developers of retirement housing can use older Americans’ lifestyles to segment their markets.
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Consumers Behavior
ISBN: 9780134735009
12th Edition
Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
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