4. Discuss the impact of customer reviews and ratings on consumer decisions within the sharing economy. How

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4. Discuss the impact of customer reviews and ratings on consumer decisions within the sharing economy. How can marketing executives encourage positive reviews and mitigate the influence of negative reviews on brand perception?

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

ISBN: 396217

1st Edition

Authors: Eugene Y. Chan

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Question Posted: Oct 29, 2024 04:01 AM

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4. Discuss the impact of customer reviews and ratings on consumer decisions within the sharing economy. How

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

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