4. Select a product or service that would appeal to the 55-to 65-year- old age group. Based...

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4. Select a product or service that would appeal to the 55-to 65-year-

old age group. Based on the attitudes of today’s mature consumers, devise a marketing strategy that would be likely to get their attention, and explain its appeal.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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Question Posted: Oct 29, 2024 05:00 AM

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4. Select a product or service that would appeal to the 55-to 65-year- old age group. Based...

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

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