4. Select five or six fashion advertisements that you believe would appeal to a movie star, celebrity

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4. Select five or six fashion advertisements that you believe would appeal to a movie star, celebrity athlete, or someone you know, and state how each advertisement is geared to an aspect of that individual’s demographics or psychographics. Write a paragraph for each ad, explaining the demographic or psychographic element and why you selected it.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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