5. To further explore the VALS system of market segmentation, collect a series of a dozen ads for fashion apparel and accessories and home furnishings. Three of these ads should be directed toward consumers guided by ideals, three toward those driven by achievement, and three to those guided by self-expression.

The last three are ads of your choosing for any of the categories. Arrange your ads according to the VALS categories and, for each group, write a description explaining your reasoning in selecting the ads. Also, for each group, add a statement about the kinds of resources that would assist in motivating the consumer to buy.