4 Some researchers believe that the field of consumer behavior should be a pure rather than an...

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4 Some researchers believe that the field of consumer behavior should be a pure rather than an applied sci- ence. That is, research issues should be framed in terms of their scientific interest rather than their applicability to immediate marketing problems. Give your views on this issue.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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