4. To enable you to analyze the use of evaluative criteria and meansend chain analysis in advertising.

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4. To enable you to analyze the use of evaluative criteria and means–end chain analysis in advertising.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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4. To enable you to analyze the use of evaluative criteria and meansend chain analysis in advertising.
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3. To give you insight into your own alternative evaluation process.
5. To give you experience using consumer research to discover the alternative evaluation process that consumers use for a particular product.
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4. To enable you to analyze the use of evaluative criteria and meansend chain analysis in advertising.

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Consumer Behavior In Action

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