4. Which form of learningclassical conditioning, instrumental conditioning, observational learning, or cognitive learning best explains the following

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4. Which form of learning—classical conditioning, instrumental conditioning, observational learning, or cognitive learning—

best explains the following consumption behaviors:

(a) buying a six-pack of Gatorade,

(b) preferring to purchase jeans at a Diesel Store,

(c) buying a smartwatch for the first time,

(d) buying a new car, and

(e) switching from one cell-phone service to another? Explain your choices.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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