3. Neutrogena, a company known for its dermatologist recommended skin care products, introduced a line of shaving

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3. Neutrogena, a company known for its “dermatologist recommended”

skin care products, introduced a line of shaving products for men. How can the company use stimulus generalization to market these products? Is instrumental conditioning applicable to this marketing situation? If so, how?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 02:01 AM

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3. Neutrogena, a company known for its dermatologist recommended skin care products, introduced a line of shaving

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Consumers Behavior

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