4. Why do marketing researchers use objective, rather than subjective, measures of social class? measure of social

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4. Why do marketing researchers use objective, rather than subjective, measures of social class?

measure of social class? When would you expect the composite social-class measure to be superior?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 05:00 AM

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4. Why do marketing researchers use objective, rather than subjective, measures of social class? measure of social class? When would you expect the composite social-class measure to be superior?
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4. Why do marketing researchers use objective, rather than subjective, measures of social class? measure of social

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Consumers Behavior

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