6. Which status-related variableoccupation, education, or incomeis the most appropriate segmentation base for: (a) family vacations, (b)
Question:
6. Which status-related variable—occupation, education, or income—is the most appropriate segmentation base for:
(a) family vacations,
(b) opera subscriptions,
(c) subscribing to online.wsj.com,
(d) shopping at Whole Foods supermarkets,
(e) buying from freshdirect.com,
(f) purchasing new models of the iPhone, and (g) becoming a member of a 24-hour fitness center?
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Related Book For
Consumers Behavior
ISBN: 9780134735009
12th Edition
Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
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