=+4Does nostalgia affect how fans feel about underperforming products, such as the Toronto Maple Leafs or the
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=+4Does nostalgia affect how fans feel about underperforming products, such as the Toronto Maple Leafs or the Edmonton Oilers? If so, how?
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Related Book For
CB: Consumer Behaviour
ISBN: 9781461269601
2nd Canadian Edition
Authors: Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bay
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