=+4Does nostalgia affect how fans feel about underperforming products, such as the Toronto Maple Leafs or the

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=+4Does nostalgia affect how fans feel about underperforming products, such as the Toronto Maple Leafs or the Edmonton Oilers? If so, how?

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CB: Consumer Behaviour

ISBN: 9781461269601

2nd Canadian Edition

Authors: Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bay

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