=+ 5. Describe a script for shopping at a bookstore. Think of a marketing strategy Barnes &
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=+ 5. Describe a script for shopping at a bookstore. Think of a marketing strategy Barnes & Noble could try to influence a stage in this script.
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Related Book For 
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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