5. Describe the kinds of products and situations for which the conative behavioral influence perspective is most

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5. Describe the kinds of products and situations for which the conative behavioral influence perspective is most relevant as well as each of the theories and models that apply for both high-effort central-route processing and low-effort peripheral-route processing.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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