5. Explain what is meant by perceptual mapping and how fashion marketers would use it. ...

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5. Explain what is meant by “perceptual mapping”

and how fashion marketers would use it.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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