DO NOT USE CHAT GPT AND OTHER AI SOFTWARE IF SO I WILL DISLIKE YOUR ANSWER.

ALSO EXPLAIN THE DIFFERENCES BETWEEN BOTH THE DECISIONS

Consumer behaviour assignment The objective of the assignment is to broaden the understanding of consumer behaviour by interacting with customers. You have to find a person/s who has recently brought the products mentioned below and conduct an in-depth interview. The goal of the interviews is to understand the decision process involved in purchase of the product. The list of questions mentioned below act as a broad guide around which you can structure the interview. Based on the interview, you can develop a deep understanding of the purchase decision process and find the factors that determine why the customer acted the way he/she did. You can go through the slides of the consumer behaviour class before starting the interview. It is suggested to conduct interviews with a minimum of two members (ideally from different socio-economic backgrounds). Products: Product worth more than Rs.10000/ Product worth less than Rs.100/ General discussion questions: Who was the decision-making unit? Who brought the product? Identify all those who played a role in the decision process. What role dis they play? What motivated the purchase? What problems did the product solve? What functions would it facilitate? What attributes seemed important? Characterize the decision Was it a first-time decision? A review of a previous decision? A careful decision? Was the amount of deliberation appropriate to the decision? Characterize the decision making process What triggered the process? Was there an information search? How was the search conducted? How much information was collected? What sources were used? When in the process was information gathered? How many alternatives were evaluated? Why those? How was the final choice determined? Where did the consumer buy? Why there? Which comes first: where to buy or what to buy