=+5 How do different elements of the marketing mix affect the affective or cognitive components of attitudes?
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=+5 How do different elements of the marketing mix affect the affective or cognitive components of attitudes?
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Related Book For
Consumer Behaviour
ISBN: 288449
2nd Edition
Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey
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