=+Are there some products that you think a humour or a fear appeal is better suited to?
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=+Are there some products that you think a humour or a fear appeal is better suited to?
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Related Book For
Consumer Behaviour
ISBN: 288449
2nd Edition
Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey
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