5. In a world where sustainable practices are becoming a competitive advantage, how can marketing executives foster
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5. In a world where sustainable practices are becoming a competitive advantage, how can marketing executives foster collaboration between marketing, product development, and supply chain teams to ensure holistic integration of sustainability principles?
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Related Book For
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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