6. Have you ever purchased something as a result of external motivation, rather than internal? Explain the

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6. Have you ever purchased something as a result of external motivation, rather than internal?

Explain the situation and describe what motivated you.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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