6. Some marketers consider benefit segmentation to be the segmentation approach most consistent with the marketing concept.

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6. Some marketers consider benefit segmentation to be the segmentation approach most consistent with the marketing concept.

Do you agree or disagree with this view? Why?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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