5. Combine at least two segmentation bases for targeting each of the following products. Explain your choices.
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5. Combine at least two segmentation bases for targeting each of the following products. Explain your choices.
a. Men’s sneakers
b. Women’s cocktail dresses
c. hybrid cars
d. e-readers
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Related Book For
Consumers Behavior
ISBN: 9780134735009
12th Edition
Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
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