=+6. What do you think of Nikes attempt to reach the alternative market through its ACG unit?
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=+6. What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist?
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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