=+Should ACG deviate from Nikes traditional advertising strategy to reach these consumers?

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=+Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+Should ACG deviate from Nikes traditional advertising strategy to reach these consumers?
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=+6. What do you think of Nikes attempt to reach the alternative market through its ACG unit? What barriers and opportunities exist?
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=+Should ACG deviate from Nikes traditional advertising strategy to reach these consumers?

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Consumer Behavior & Marketing Strategy, Ninth Edition

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