=+ 7. Describe the MECCAS model for developing an effective advertising strategy.

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 22, 2024 03:00 AM

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=+ 7. Describe the MECCAS model for developing an effective advertising strategy.
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=+ How would this information be helpful to the promotion managers for these products?
=+Illustrate the use of the model by suggesting a strategy for an athletic shoe promotion.
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=+ 7. Describe the MECCAS model for developing an effective advertising strategy.

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Consumer Behavior & Marketing Strategy, Ninth Edition

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