7 Visit a set of Web sites for one type of product (e.g., per- sonal computers, perfumes,...

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7 Visit a set of Web sites for one type of product (e.g., per- sonal computers, perfumes, laundry detergents, or ath- letic shoes) and analyze the colors and other design principles employed. Which sites "work" and which don't? Why? Look through a current magazine and se- lect one ad that captures your attention over the others. Explain why this ad attracts you.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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