8. Do you agree with the suggestion that personal selling tends to create higher levels of involvement

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8. Do you agree with the suggestion that personal selling tends to create higher levels of involvement than other promotion strategies? How would your conclusion affect your use of the ISTEA model of personal selling ( Exhibit 17.7 )?

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Consumer Behavior

ISBN: 9780073404769

9th Edition

Authors: J Peter

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Question Posted: Oct 28, 2024 09:01 AM

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8. Do you agree with the suggestion that personal selling tends to create higher levels of involvement

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Consumer Behavior

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