7. Describe the MECCAS model for developing an effective advertising strategy. Illustrate the use of the model

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7. Describe the MECCAS model for developing an effective advertising strategy.

Illustrate the use of the model by suggesting a strategy for an athletic shoe promotion.

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Consumer Behavior

ISBN: 9780073404769

9th Edition

Authors: J Peter

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Question Posted: Oct 28, 2024 09:01 AM

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7. Describe the MECCAS model for developing an effective advertising strategy. Illustrate the use of the model by suggesting a strategy for an athletic shoe promotion.
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7. Describe the MECCAS model for developing an effective advertising strategy. Illustrate the use of the model

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Consumer Behavior

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