8. Why is it more difficult to measure the effectiveness of advertising campaigns on social media than

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8. Why is it more difficult to measure the effectiveness of advertising campaigns on social media than assess the results of advertising on traditional media?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 05:00 AM

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8. Why is it more difficult to measure the effectiveness of advertising campaigns on social media than assess the results of advertising on traditional media?
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8. Why is it more difficult to measure the effectiveness of advertising campaigns on social media than

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Consumers Behavior

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