Why is it more difficult to measure the effectiveness of advertising campaigns on social media than assess

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Why is it more difficult to measure the effectiveness of advertising campaigns on social media than assess the results of advertising on traditional media?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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Why is it more difficult to measure the effectiveness of advertising campaigns on social media than assess the results of advertising on traditional media?
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Why is it more difficult to measure the effectiveness of advertising campaigns on social media than assess the results of advertising on traditional media?
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Why is it more difficult to measure the effectiveness of advertising campaigns on social media than assess

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Consumer Behavior

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