8. You are the owner of two furniture stores, one catering to uppermiddle- class consumers and the...

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8. You are the owner of two furniture stores, one catering to uppermiddle-

class consumers and the other to lower-class consumers.

How do social-class differences influence each store’s: (a)

product lines and styles,

(b) advertising media selection, (c)

copy and communications style used in the ads, and

(d) payment policies?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 05:00 AM

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8. You are the owner of two furniture stores, one catering to uppermiddle- class consumers and the...

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Consumers Behavior

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