9 Born-Again Christian groups have been instrumental in organizing boycotts of products advertised on shows they find

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9 Born-Again Christian groups have been instrumental in organizing boycotts of products advertised on shows they find objectionable, especially those that they feel undermine family values. Do religious groups have a right or a responsibility to dictate what advertising a net- work should carry?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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