=+ 9. Discuss how a marketer of casual clothing for men and women can use consumers product
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=+ 9. Discuss how a marketer of casual clothing for men and women can use consumers’ product knowledge (means–end chains) and involvement to understand the consumer–product relationship.
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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