Construct separate advertising executions for a cosmetics product that targets the Believer, Achiever, Experiencer, and Maker VALS2

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Construct separate advertising executions for a cosmetics product that targets the Believer, Achiever, Experiencer, and Maker VALS2™ types. How would the basic appeal differ for each group?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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Question Posted: Oct 29, 2024 04:00 AM

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Construct separate advertising executions for a cosmetics product that targets the Believer, Achiever, Experiencer, and Maker VALS2 types. How would the basic appeal differ for each group?
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Construct separate advertising executions for a cosmetics product that targets the Believer, Achiever, Experiencer, and Maker VALS2

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Consumer Behavior

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