d A logical fi t exists between the conditioned and unconditioned stimuli, such as between golfer Tiger

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d A logical fi t exists between the conditioned and unconditioned stimuli, such as between golfer Tiger Woods and Nike, the sports brand he has endorsed for many years

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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