d Independent search. Contact with independent sources of information, such as books, non-brand-sponsored websites like Shopping.com, government

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d Independent search. Contact with independent sources of information, such as books, non-brand-sponsored websites like Shopping.com, government pamphlets, or magazines.

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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