Describe the need recognition process that took place before you purchased your last can of soft drink.
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Describe the need recognition process that took place before you purchased your last can of soft drink. How did it differ from the process that preceded the purchase of a new pair of sneakers? What role, if any, did advertising play in your need recognition?
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Related Book For
Consumer Behavior
ISBN: 279704
1st Edition
Authors: Ramesh Kumar, S.; Schiffman, Leon G.; Wisenblit, Joseph
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