Describe the need recognition process that took place before you purchased your last can of soft drink.

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Describe the need recognition process that took place before you purchased your last can of soft drink. How did it differ from the process that preceded the purchase of a new pair of sneakers? What role, if any, did advertising play in your need recognition?

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Consumer Behavior

ISBN: 279704

1st Edition

Authors: Ramesh Kumar, S.; Schiffman, Leon G.; Wisenblit, Joseph

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