Develop an ad or marketing approach to create a positive attitude toward Productos Superior appliances, focusing on

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Develop an ad or marketing approach to create a positive attitude toward Productos Superior appliances, focusing on the following components:

a. Cognitive

b. Affective

c. Behavioral

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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