Develop an ad or marketing approach to create a positive attitude toward Productos Superior appliances, focusing on
Question:
Develop an ad or marketing approach to create a positive attitude toward Productos Superior appliances, focusing on the following components:
a. Cognitive
b. Affective
c. Behavioral
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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