Develop an ad or marketing approach to create a positive attitude toward Productos Superior appliances, using the

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Develop an ad or marketing approach to create a positive attitude toward Productos Superior appliances, using the following:

a. Humor

b. Emotion

c. Utilitarian appeal

d. Value-expressive appeal

e. Celebrity endorser

f. Self-concept

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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Develop an ad or marketing approach to create a positive attitude toward Productos Superior appliances, using the

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Consumer Behavior : Building Marketing Strategy

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